When we started LOBBY, nothing existed.
No framework. No playbook. No community strategy.
Just a feeling that something was missing, and the desire to build it.

That’s always been our way.
We don’t create because it’s expected.

And when it doesn’t anymore, we change.

In 2026, the LOBBY Members Club evolves into LOBBYLetter
Not because clubs are dead.
Not because newsletters are trendy.
But because this format fits who we are now, and how we want to share.

LOBBYLetters is where ideas land first.
Where projects take shape.
Where we write, think, disagree, refine, and move forward together.

Less noise.
More intent.
More honesty.

LOBBY has never been about following a structure.
It’s about protecting a feeling, and adjusting the form around it.

This is that moment.